Prince William and Princess Catherine
Royal Visit Leaves Its Mark
From additional staff at a downtown coffee shop, to above-average international bookings at Blachford Lake Lodge to the more than $16 million worth of advertising value NWT Tourism monitored through media coverage, Yellowknife's Prince William and Princess Catherine's royal visit in July definitely made an impact.
The interest spanned from print, television and radio to the Internet, with more than six times the regular nline traffic to NWT Tourism's online explorers' guide, and an increase of 13,000 visits to the NWT Tourism website this July over last.
Mike Freeland, owner of Blachford Lake Lodge, said Prince William and
Princess Catherine's visit to his lodge for an afternoon on July 5 has spurred a number of new bookings from around the world including the U.K., U.S.A, southern Canada, Hong Kong and Australia. Freeland said the lodge is offering a new package titled Follow in the Footsteps of Royalty, with a price tag of an additional $225 per person to take part in interpretive walking tours, hear stories from staff about the royal visit and canoe to the Royal Honeymoon Island for the same six-course meal served to Prince William and Princess Catherine.
Businesses downtown also saw an influx of customers during the three days the royal couple, Prince William and Princess Catherine were in town.
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